The packaging is the customer's final touchpoint prior to their purchase decision, which is why we like to say that the packaging is an advertisement for your product.
A good packaging will stand out on the shelf and place your product ahead of the competition. It is essential that it clearly communicates the advantages of the product.
The basic function of packaging is to communicate its contents and the brand identity. But why only meet the basic criteria, if you can close the sale with the right packaging?
Packaging design is an opportunity to make it more than just the shell that contains a product. With reflective planning it can become a part of the product experience. It can have a lasting effect on the customer and act as an additional incentive to repeat the purchase.
When launching the product we can also help you with integrated advertising campaigns and sales promotion.