By creating a communication platform for the international company EVN, which is building a gas distribution network in Dalmatia, we have created an authentic and recognizable campaign.
The aim of the communication was to promote the benefits of EVN natural gas, build brand awareness and brand image, attract new customers and support business sales in Dalmatia (Zadar, Šibenik and Split). With a specific form, informative, but entertaining tone and sympathetic characters, we attracted the attention of a wide and complex target group and successfully presented the positive examples that the target group wanted to follow.
Through a comprehensive campaign, which includes a native form of TV, we base communication on local (Split) and relevant values by promoting good solutions (natural gas) for real life problems (bora). We are also expanding the campaign to Zadar, upgrading the concept of testimonials of satisfied clients, but now we are going a step further - we are using real people in the campaign.
B2B creative and communication platform for product promotion in target markets.